Every business is now a content creator (whether you like it or not)
|
The businesses that survive the next 5 years won’t be the ones with the best products. They’ll be the ones that master content creation. Before I get into this - the AI Creator Summit starts next week. If you've not signed up yet then click here to do so now. Last week I spoke with a friend who’s one of the top sales mentors in Australia. He’s helped Australian brands generate over $2 billion in sales - working with everyone from ASX companies to small service-based businesses. I’m doing an AI masterclass for his community next year, so I asked: “What do they need help with most?” His answer surprised me: “Almost none of them create content because they never had to. But times have changed. Every business must now be a ‘content creator’ brand.” The Small Business Wake-Up CallThink about these businesses:
For decades, they grew through referrals, paid ads, and traditional networking. Content creation was optional - a “nice to have” for the ambitious ones. Not anymore. The Economics Have Shifted If you’re not creating content, you need deep pockets. Ad costs keep climbing. Meanwhile, businesses creating quality content consistently are building audiences that become customers without spending a dollar on ads. The Paradigm ShiftMost businesses spend maybe 5-10% of their time on content creation (if that). The new reality? That sounds extreme, but think about it: if content is how you attract customers, build trust, and create opportunities, why would it be a side project? The Partnership OptionFor some businesses, the better move might be partnering with content creators and giving them equity to help you grow. Here’s the math: Would you rather own 100% of a $250K/year business that’s barely surviving? Or 75% of a $10M brand? That’s the calculation business owners need to make as we continue down this path. A skilled content creator who can build an audience and drive sales is worth far more than 25% of your equity. They might be the difference between barely existing and thriving. What This Means for YouIf you’re already creating content, you’re ahead. Keep going. If you’re not, you have two choices:
The middle ground - ignoring content and hoping referrals and ads keep working - is disappearing fast. The businesses that figure this out early will dominate their industries. Talk soon, Mitch P.S. The AI Creator Summit starts November 10th. If you’re serious about using AI to create content efficiently, this is where you need to be.
P.P.S. Here's the videos we released in the last 2 weeks:      
|
