Advice I gave to a 7-figure eComm COO
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The hardest part of getting AI automation clients isn't proving automation works. It's helping them see what's possible for their specific business. The Imagination GapMost business owners think in terms of hiring:
They're not thinking in terms of automation:
The job descriptions they write reveal exactly where automation should go. Real Example: UGC ComplianceLast week, I met a COO of a 7-figure e-commerce brand. He spends most of his day reviewing 50+ UGC videos for compliance. This can be completely automated. AI transcribes and reviews every video, checks compliance against brand guidelines, and automatically sends non-compliant videos back to creators with specific notes on what needs changing. Zero human involvement unless there's an edge case. He's about to hire someone for $60K/year to do this. The Pattern I'm SeeingIn the past month, I've spoken to at least 3 people actively hiring for roles that could be fully automated. Not partially. They're not seeing the possibilities. The Solution: Specific Problem ExamplesStop talking about automation in general terms. Build rock-solid examples that solve very specific, expensive problems. Don't say "we can automate your marketing." Say "we can automatically review all UGC content for compliance and send detailed feedback to creators." Don't say "we can streamline operations." Say "we can automatically extract key decisions from your leadership meetings, update relevant project docs, and notify affected team members." Don't say "we can improve customer experience." Say "we can automatically identify customers who've had 3+ support tickets in 30 days and trigger a personal outreach from account management." The Decision Maker's Time PrincipleFind what's consuming the most hours of a decision maker's day. Not what's annoying. High-value people doing low-value tasks because they don't know automation can handle it. Why This WorksWhen you solve a problem consuming a decision maker's time:
Compare that to solving a problem for someone else on their team. It might save money, but the decision maker doesn't feel it. The Action PlanIf you're building an automation business:
The RealityThousands of business owners are writing job descriptions for $60K-$80K roles that could be solved with one-time automation builds. They're not cheap or stupid. Show them. Talk soon, Mitch P.S. What's eating the most time in your day that you wish you could automate? Hit reply and tell me. I'm collecting these to build more specific automation examples. P.P.S. If you want some of these systems for yourself, we have 1 AI Automation spot available at MakeBigMoves. We can help with automations, but also show your whole team how to set up ChatGPT, Claude, and other AI dashboards for maximum productivity. Hit reply if interested. P.P.S. Here's this weeks YouTube videos. All AI videos will now be on the BigMoves AI channel. Make sure you're subscribed. Here's what we posted this week:    
When you're ready there's 2 ways we can help you:
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