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There’s a weird phase in business where you stop announcing everything and just… build. No fanfare. No big launches. Just shipping improvements and watching what happens. That’s been us for the past couple weeks. Done For You Setup: Finally Shipped 🚀We quietly launched the Done For You setup for Content Automation OS this week. What does that mean? Instead of spending hours configuring everything yourself, we’ll:
This has been a major sticking point for many users. People love the idea of AI automation, but the technical setup? Not so much. The big lesson here is one I’ve learned repeatedly: most customers don’t want to build. They want the result of the build. We’ve been acting like everyone wants to be a builder. They don’t. They want their business to run better. So now Done For You setup will be standard for ALL future templates. Our next one drops in about 2 weeks, with 2 more epic systems coming in the following months. The hard part about shipping this feature? Admitting we were wrong about what people wanted. Sometimes your ego gets in the way of building what people actually need. The Referral Engine Is Starting To Hum 🔄Something fascinating is happening with our client services. We’ve barely promoted them. Seriously – we don’t even have a proper sales page yet. But the client list keeps growing. Why? Referrals. Once you deliver real results for someone, they tell others. It’s the oldest marketing technique in the book, but it still works better than anything else. Our builder partners are ecstatic because:
There’s a powerful lesson here about focus and quality. When you focus on delivering exceptional work rather than chasing new customers, something magical happens – the new customers come to you anyway. I’ve been guilty of the “growth at all costs” mentality before. Always looking for the next customer rather than serving the ones I already have. But the businesses that last? They’re obsessed with making their current customers successful. It seems obvious, but it’s amazing how easy it is to forget: Make people successful and they’ll bring their friends. Coming Full Circle: The Positioning Paradox 🔄Here’s the weird part about building in public – sometimes you end up exactly where you started. Our positioning is almost coming full circle to where I was 5 months ago. Honestly? It feels like I wasted the last 4 months. The marketplace idea. The pivot. The repositioning. Only to end up back near where I began. But that’s not quite right. We needed those detours. Without them, we wouldn’t have:
Sometimes you have to take the wrong path to confirm the right one. I’ll share more details soon about these changes, but the main lesson is this: don’t be afraid of wasted time. It’s rarely actually wasted – it’s just part of finding the right direction. Keep building, |
