Lazy entrepreneurs & dopamine hits

What a year this week has been 😅

You ever have one of those weeks where every day feels like it’s teaching you something new?
Where the lessons come so fast you barely have time to process them?

That was this week.

Between customer conversations, our first Product Lab & Guest Expert sessions, and growing the team…

Every week building this business feels like a year of lessons from any previous endeavours.

Let me break it down…

The Customer Experience Challenge

We’re noticing something interesting about our new customers.

Many of them are completely new to automation. They’ve never built a system before, never connected tools together, never even used Airtable.

This is actually exciting.

It means automation is becoming mainstream, more accessible.

But it also means we need to adjust our approach.

Right now, our documentation assumes a certain level of knowledge. We’re working on changing that – making it more granular, more step-by-step.

Think “absolute beginner’s guide” level of detail.

This means delaying some new product launches, but I believe getting this right is more important.

Nothing kills enthusiasm faster than feeling lost in technical documentation.

The Big Realization: Automation Is Just the Delivery System

This week I hosted our first Product Lab session, focusing on Airtable interfaces. And it led to an interesting realization…

Everyone online is obsessed with AI prompts and automation workflows. But they’re missing something crucial:

The automation itself isn’t the point. It’s just the delivery system for the AI.

Think about it: The real power isn’t in having a rigid automation that does one thing really well.

It’s in building adaptable systems that can evolve as AI skillsets and capabilities grow.

I don’t hear anyone else talking about this.

Everyone’s focused on building flashy workflows that have no flexibility, but few are thinking about building better systems to deliver those prompts.

In this weeks expert masterclass for the Massive Moves Membership with Rossco Paddison, he described it as the sandbox.

Most entrepreneurs don’t typically think linearly.

We are connecting dots from dozens of different sources.

It’s like the difference between linear games and sandbox games in game design.

Linear games force you down a specific path:

• Follow this exact quest line
• Use these specific tools
• Solve the puzzle this one way
• Get this predetermined outcome

Like the Mario Brothers game for example.

Sound familiar? That’s how most saas tools worked and how many automations are getting built right now.

But sandbox games? They give you a world of possibilities:

• Build your own path
• Combine tools in unique ways
• Create solutions nobody thought of
• Adapt and evolve as you learn

Like Minecraft, GTA or Sim City for example.

Using ChatGPT and Claude within the dashboards are closer to a sandbox.

Here’s what I believe; the path of the master is the middle path.

It’s about finding that sweet spot where linear automations meet the flexibility of the sandbox.

So that we can automation large parts of the process while still allowing creativity.

Just like the prompt library and social posts feature I’ve created inside of Content Automation OS.​

(More thoughts coming on this – I think it’s going to change how we think about automation)

Behind the Scenes: Growing the Team

We just brought on our third team member. They’ll be helping with both internal systems and customer technical challenges.

I believe that a key role of every business moving forward should be an AI Automation specialist. Someone who obsesses over every role in the business and finds repetitive processes that each team member is doing regularly, then automates it.

If you have a team of 10 people and an automation specialist can make each of them 10% more efficient, then you’ve just paid for that role already.

I believe 10% is the bare minimum… for most team members, it’s usually going to be 30-50% more efficient very quickly.

The big problem to solve then will be how many of your team members will actually step up and take on higher level tasks….

A problem to talk about another day!

We’re investing more in this business than it’s currently making. It’s a gamble, sure. But it’s important to me to solve these small problems now, before the small problems become big problems.

Every support ticket, every confusion point, every “how do I…” question is teaching us what people actually need.

Not what we think they need, but what they really need.

That’s worth investing in.

More insights coming next week,
Mitch

P.S. I also released this new Youtube Video this week: How I Use AI Automation To Write Blog Posts.

P.P.S. If you’re in the community and missed my most recent update (due to a change in email notification settings) then here it is below:

A quick update for the community based on this weeks events:

• We’ve reconfigured the events space inside the membership to help avoid confusion. Anyone who is a Massive Moves Member now has access to it, and you can find the live stream links inside each event, within the community. If you’re not a member you no longer have access. This should help solve the issues we had this week
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• We’re going to “re-polish” Content Automation 3.0. There have been a couple of minor mistakes AND we are attracting more people into the community who have never built automations before, which is great on one hand because i believe it’s a great skill to have, but on the other hand for us is that we need to have granular setup instructions.
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  More detailed instructions will come next week.
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• FAQs tab is now in the community for some common questions. Soon we will add a “Common Error handling” tab
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• Technical Support Office Hours: I’m currently onboarding a number of team members and contractors. This will allow us to focus a bit more on technical stuff. It will only be available for paying Massive Moves Members otherwise it’s not technically viable. It may even become a higher tiered offer in future due to the extra resources. This will begin in 2025.
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• Contractor failure: I’ve had a couple of contractors now from Upwork that have simply not done what they said they would. So we’re now prioritising community members to help build products. If there is more interest in this we could also look at creating a job board tab?? Let me know.
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• Launch of other products has been pushed to next year. Unfortunately the complexity of many customer experience and support issues in the business means we need to solve them first otherwise we’re just pouring more fuel on the fire.
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• New SEO Training Confirmed: Next week we have Andy O’neil talking us through an SEO writing process he has built using GPT assistants, Make and Knack. Everyone in the Massive Moves Membership can join us live and ask questions.
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  That brings us to 6 membership events this month. 4 more than promised!!

If i missed anything that you think should be prioritized as well add them below!